HEADLINE: TRADER JOE’S CAN’T STOP CANADA’S PIRATE JOE’S
WHAT’S THE NEWS
- U.S federal court in Washington State tosses TRADER JOE’S lawsuit aimed at Vancouver, Canada’s PIRATE JOE’s food store, which buys genuine TRADER JOE’S items purchased in the U.S. and resells them in a South Pacific–themed grocery located in Vancouver B.C. To protest being sued, the Canadian grocer dropped the “P” and became “_IRATE JOE’S”
WHAT ARE THE ISSUES
- Does a U.S. Court have power (subject matter jurisdiction) to decide allegations of infringement involving conduct entirely outside the U.S.?
- Can U.S. trademark rights “cross the border?”
WHAT’S AT STAKE
- TRADER JOE’S ability to stop a self-declared trademark “Pirate” who is no ordinary “Joe,” but rather one who makes no bones about being a pirate who parrots the TRADER JOE’s mystique